World Tourism Day

WTD and Opportunities in Tourism

The importance of digital technologies in tourism, providing opportunities for innovation and preparing the sector for the future of work is at the center of World Tourism Day 2018. It is celebrated in Budapest, Hungary (27 September 2018).

The WTD official celebration held in Budapest, Hungary

World Tourism Day, celebrated every 27 September around the world, is a unique opportunity to raise awareness on tourism’s actual and potential contribution to sustainable development.

This year’s World Tourism Day (WTD) will help to put the opportunities provided to tourism along with technological advances including big data, artificial intelligence and digital platforms, on the map of sustainable development. The World Tourism Organization (UNWTO) sees digital advances and innovation as part of the solution to the challenge of marrying continued growth with a more sustainable and responsible tourism sector.

“Harnessing innovation and digital advances provides tourism with opportunities to improve inclusiveness, local community empowerment and efficient resource management, amongst other objectives within the wider sustainable development agenda”, said UNWTO Secretary-General Zurab Pololikashvili.

The WTD official celebration held in Budapest, Hungary, a country enjoying steady growth of tourism backed by consistent policy support and a commitment to the digital future. Other celebrations are taken place worldwide (Official Celebration of World Tourism Day 2018).